PR Senior Account Executive – Consumer/Corporate

About the Agency:

This agency is made up of a diverse mix of creatives, PR experts, influencer pros, and social gurus. From best in class earned media campaigns to influencer-led movements, content campaigns, performance-driven social marketing, and always on communications hubs, this agency has an amazing portfolio of work and results.

With a rich client list across multiple sectors, this agency works with renowned global brands, local businesses, and leading NFPs. This agency will offer you the chance to work on, and hone your skills in, large-scale integrated campaigns across earned, influencer, and social.

You will be involved in consumer brand work for local and global organisations – from introducing product innovation for a nationally beloved sweets brand, to driving mass coverage and social buzz for new global launches. You will also have the chance to put your hand up and get involved in purpose-led and reputation work; from sustainability to D&I practices.

As an example of their recent work, this agency was shortlisted for Best Consumer Launch in 2023. To launch this cult-status brand into the Australian market, the agency delivered an integrated launch across experiential, earned, content, social, and influencer, to supercharge sales. The result? 54k units sold in the first week and an 8 million earned reach.

Culture:

• Wellbeing – From weekly meditations to annual weekends away – you’ll have access to a number of initiatives to promote wellbeing. You’ll also enjoy regular sports activities as well as monthly social events to bond with colleagues outside of work.
• Growth – In addition to company-based training, you’ll also have access to a dedicated training allowance to build your leadership, agility, and presentation skills with world-leading experts. 
• Flexibility – You’ll work on a hybrid schedule with 3 days per week in their Sydney CBD office with flexible start and finish times. You will also enjoy early finishes every Friday during the Summer months, and a number of additional annual leave days for volunteering, study, or your birthday. You can also partake in the Work from Anywhere scheme for up to 2 weeks per year. 

Duties and Responsibilities:

• Build and maintain relationships with journalists and key media to secure coverage for clients.
• Developing engaging press releases, pitches, and other written material to effectively communicate clients’ messages.
• Work alongside a team of specialists to be involved in all aspects of execution and client servicing. 
• Mentor and guide junior team members to foster a collaborative and supportive work environment.
• Track media coverage, analyse results, and provide regular reports to clients on the performance of PR efforts. 
• Stay informed on industry trends and media landscape to identify new opportunities for the client. 

Experience Required:

• Relevant qualifications in PR/Communications/Journalism or equivalent experience.
• Minimum 2 years of PR Agency experience, preferably in a relevant sector. 
• Strong relationships with relevant media in the sector. 
• Love of storytelling and writing. 
• Ability to prioritise workload and meet deadlines.

What’s Next:

For more information, please contact Sam Zarouba at 0422 412 787 or email sam@wearelatte.com.  

You can also apply directly by hitting the button below!